CASE STUDIES

Rebel Sport

Rebel with a cause

Rebel Sport  is the largest retailer of sporting equipment, apparel and footwear in Australia with a national network of over 150 stores and annual gross sales of in excess $670 million.

With over 5000 staff, Rebel Sport has a very strong focus on sales, customer service, merchandising, OH&S and loss prevention training as well as product knowledge across a wide range of product categories.

Challenge
Before Rebel Sport embarked on an eLearning program its training department of eight trainers, utilising traditional training methods, struggled to effectively cover staff training across the national network.

• High staff turnover meant that face to face induction programs could
   not keep up with demand.
• Differing training styles and emphasis meant that delivery of training was inconsistent.
• Training course dates were inflexible.
• Store Managers struggled to deliver customer service excellence when staff
   were off the shop floor doing class room based training.
• Trainer travel and accommodation costs were high.
• The rapid rate of new product releases made paper based delivery of
   product knowledge slow and costly.

Solution
Workstar created Rebel Uni, an online learning and development platform for Rebel Sport and deployed an employee induction course, 16 product education modules and a management training course on the platform. All team members are able to complete training when they are ready to learn, whether it is at home or in the workplace.  Rebel Uni has also allowed the business to deliver training in remote locations like Whyalla and Darwin. RebelUni has ensured that all new Team Members receive training on their first day of employment rather than in the past having to wait for the next state induction.

Results
Rebel Uni is documented to have increased retail sales, reduced training costs and dramatically increase training compliance nation wide. Like-for-like sales increased by 13% in the first year of Rebel Uni and has continued to reduce the cost of training. Rebel’s customer service has been empowered through a sophisticated eLearning strategy to deliver clearly achievable outcomes. As early adopters of eLearning Rebel Sport have reaped the benefits of migrating product knowledge modules and customer service training online.

Workstar has won numerous awards for its work with Rebel Sport including ‘Best e-Learning Strategy Award’ from Human Resources Magazine and the positive and constructive working relationship continues to this day with Rebel Sport recently shifting its recruitment process online via Workstar’s eRecruit solution.

Download Rebel Sport Case Study